Archive for the ‘advertising’ Category
Thursday, September 4th, 2008
As the online display ad business continues to focus more and more on the idea of user targeting (the idea of targeting the user instead of targeting the site or the context of the page), there is a growing interest and some potential concern around how we're going to target ...
Posted in ad networks, advertising | 2 Comments »
Wednesday, July 9th, 2008
The recent WSJ article on Google's difficulties monetizing YouTube has caught a lot of attention with the stat that Google can only sell ads around 4% of the videos on the site (due to copyright concerns). With roughly a billion videos viewed a day that leaves a lot of unmonetized ...
Posted in YouTube, advertising, google, online video | 2 Comments »
Monday, May 12th, 2008
Comscore (via Allen Stern at CenterNetwork) reports that 11.5 billion videos were watched online in March in the U.S. 11.5 billion sounds like an awfully big number. But it's not. At least not in terms of web scale. Comscore itself estimates that total page views online are estimated in the ...
Posted in advertising, online video | 5 Comments »
Monday, December 17th, 2007
Cross post: Full post over at the Lookery corp blog here.
Summary: eMarketer came out with some essentially nutty projections for the future of social net advertising. As much as I wish and I hope eMarketer is right given my involvement with Lookery and the world market for that advertising grows ...
Posted in advertising, emarketer, projections, social networks | 1 Comment »
Monday, November 19th, 2007
Just posted on the Lookery blog about how Facebook apps are a potential safe harbor in the sea of unpredictable UGC comment.
What's amazing as I talk to friends in the online ad space how much advertisers and media planners are scared about being affiliated with inappropriate content. Facebook apps ...
Posted in advertising, facebook, lookery | No Comments »
Thursday, September 13th, 2007
As a followup to my post on how the line between editorial and marketing is bluring (if as I argued it ever existed), I wanted to share this anecdote.
Back in the day (mid-90's) I worked at the Disney Channel in marketing (no I wasn't on the brand or creative side ...
Posted in advertising, basic cable, disney channel | 1 Comment »
Thursday, May 24th, 2007
Valleywag has an essay today pitching hard for a future of micropayments. Would the madness stop. As many, many, many folks have discussed many, many, many times micropayments are doomed to failure. Having a lot of experience in consumer marketing online, I can confirm the theory that the biggest drop in sales is when ...
Posted in advertising, micropayments, monetization, pricing, web 2.0 | No Comments »
Tuesday, April 24th, 2007
Down in SF this week for ad-tech san francisco. I'll be exploring ideas around how ads work within social networks and social media as well as supporting online/offline apps. I don't expect to see anything I haven't seen before, but if I do I will be sure to pass it ...
Posted in ad-tech, advertising | No Comments »
Saturday, April 21st, 2007
First I tend to agree with this blog post that for the most part I was underwhelmed with web 2.0 expo. After the raging zeitgeist, that was the web 2.0 summit from last fall - it was probably too much to expect the show to live up to the hype in ...
Posted in adobe, advertising, apollo, dapper, dave mcclure, deadpool, g.ho.st, monetization, spock, web 2.0 | No Comments »
Friday, April 13th, 2007
I am of course biased by my experience - which has been at the intersection of consumer oriented services around data, ad-supported content and digital media. One of the areas that is interesting to see emerge is the Computer in the Sky or as some refer to it as the ...
Posted in advertising, amazon.com, computing cloud, ec2, google, jukebox, loudeye, music, s3, utility computing | No Comments »
