New Role: Loomia

April 12, 2007 – 8:37 pm

As of this afternoon, I officially signed up to work with Loomia.  Their approach to the recommendation and personalization space is likely the best in their space and I look forward to helping them with their marketing.  They are up against some well funded competitors, and to them I say may the best team win. 

Loomia is playing in the larger web-optimization and analytics market which with Kefta’s sale to Acxiom is a pretty interesting market these days.  We’re really entering a pretty interesting era where technology is finally starting to deliver the much promised personalized online experience.

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